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Apparel News Published on June 8th, 2007 Going to School on Fast-Fashion Retailers By Robert McAllister Fast-fashion retailing has become so dynamic that it’s now being taught in schools—at least to students at California State Polytechnic University, Pomona. Retail authority Ken Watson of London-based researcher Industry Forum Services on May 31 gave students of Cal Poly Pomona’s Apparel Merchandising and Management program a primer on how fast fashion is changing the retail world. He made the presentation at the first Cal Poly Spring Symposium. Also speaking on the subject of mass customization was Muditha Senanayake, a soon-to-be Cal Poly professor. The symposium was organized by AMM chair Peter Kilduff and attended by AMM students who are graduating June 8, as well as by industry professionals, including Frances Harder, executive director of Fashion Business Inc.; Henry Cherner, president of AIMS software; and Kristine Gloviak, vice president of software company PAD System Technologies. Watson’s organization is a government and private-sector partnership whose aim is to help retailers and manufacturers enhance their supply chains. Watson is one of the few analysts who have gone behind the scenes of retailers such as Zara of Spain, TopShop of the United Kingdom and others. Article reprinted with permission from from ApparelNews.net |
